IT’S TIME TEXAS is a non-profit organization composed of innovators, opinion leaders, and an army of motivated Texans.
Together, we’re building a healthier state.


IT’S TIME TEXAS is a non-profit organization composed of innovators, opinion leaders, and an army of motivated Texans. Together, we’re building a healthier state.

The Crisis

Unhealthy has become the new normal in America. In the last 30 years, the number of overweight/obese kids in the U.S. has tripled, and one-third of all American kids born in the year 2000 are projected to develop type 2 diabetes in their lifetime. Even more alarming, this generation of U.S. children represents the first in more than 100 years to likely have a lower life-expectancy than their parents. Sadly, American adults are faring no better. More than two-thirds of all U.S. adults are overweight/obese, and if these trends continue, nearly 90% of all American adults will be overweight/obese by 2030 and the associated healthcare costs will exceed $1 trillion.

Our Cause

IT’S TIME TEXAS, a 501(c)(3) nonprofit, is a statewide organization focused on dramatically improving the landscape of health and wellness in Texas. Our free programs, tools, and services leverage innovative technology and harness the collective power of Texas’ leading agencies, institutions, organizations, and companies to empower Texans to lead healthier lives and build healthier communities. Simply put, we make healthy easier in the Lone Star State.

Our Leadership 

Amy McGeady, PhD, Chief Executive Officer

Amy McGeady, PhD, Chief Executive Officer Amy is a strategic thinker who loves helping great organizations grow to their full potential. Amy joined It’s Time Texas as Chief Strategy Officer in 2016. Under her leadership, the organization has expanded its presence and impact across the state while increasing sustainable funding to deliver on its mission of creating a culture of health.

In her first two years as CSO, Amy played an integral role in shepherding a public-private partnership with the UT System to develop the Healthier Texas Summit, a two-day event drawing more than 1,000 thought leaders and health champions from across the state. With a keen eye for improving processes, communication, and culture, Amy has guided key programs through business planning, relationship-building, and statewide launches while helping teams meet and exceed grant deliverables year after year.

Promoted to the role of CEO in 2019, Amy continues to lead It’s Time Texas in the advancement of its mission with a focus on empowering stakeholders, strengthening strategic partnerships, and creating meaningful, measurable impact. She is honored to work with so many dedicated staff, partners, and community members working to build a Texas where everyone has the opportunity to prioritize health and lead their best life.

Prior to joining It’s Time Texas, Amy led a successful career in business development, earning recognition as one of Austin’s fastest growing startups. Over 15 years, she secured dozens of multi-million dollar contracts and helped companies across diverse industries win billions of dollars in business. Amy has facilitated strategy sessions across the US and UAE, and delivered presentations and trainings to proposal professionals worldwide.

Amy holds a BA from the University of Texas at Austin and a PhD from Purdue University, where she was a recipient of the EPA’s Science to Achieve Results (STAR) Graduate Fellowship. She has served on several nonprofit boards of directors and currently serves on the board of Wonders & Worries. Amy and her family love to travel and experience different food, cultures and ways of life.


“IT’S TIME TEXAS, and specifically their Community Challenge, provides a platform for San Antonio to step up and display its winning spirit and commitment to health.”

Julian Castro,

United States Secretary of Housing and Urban Development and former Mayor of San Antonio, TX


Individuals Activated
Communities Enlisted
Schools & Organizations Engaged
Statewide Partners United


BlueCross BlueShield of Texas