IT’S TIME TEXAS is a non-profit organization composed of innovators, opinion leaders, and an army of motivated Texans.
Together, we’re building a healthier state.


IT’S TIME TEXAS is a non-profit organization composed of innovators, opinion leaders, and an army of motivated Texans. Together, we’re building a healthier state.

The Crisis

Unhealthy has become the new normal in America. In the last 30 years, the number of overweight/obese kids in the U.S. has tripled, and one-third of all American kids born in the year 2000 are projected to develop type 2 diabetes in their lifetime. Even more alarming, this generation of U.S. children represents the first in more than 100 years to likely have a lower life-expectancy than their parents. Sadly, American adults are faring no better. More than two-thirds of all U.S. adults are overweight/obese, and if these trends continue, nearly 90% of all American adults will be overweight/obese by 2030 and the associated healthcare costs will exceed $1 trillion.

Our Cause

IT’S TIME TEXAS, a 501(c)(3) nonprofit, is a statewide organization focused on dramatically improving the landscape of health and wellness in Texas. Our free programs, tools, and services leverage innovative technology and harness the collective power of Texas’ leading agencies, institutions, organizations, and companies to empower Texans to lead healthier lives and build healthier communities. Simply put, we make healthy easier in the Lone Star State.

Our Leadership 

Baker Harrell, PhD, Founder & CEO 

Baker Harrell, PhD, Founder & CEOBaker’s background and expertise in new media, social movement theory, and health marketing drive the efforts of IT’S TIME TEXAS. In less than two years, IT’S TIME TEXAS has become the preeminent community health organization in the Lone Star State. This year, IT’S TIME TEXAS will impact the health of more than 5 million Texans in over 550 communities.

Baker’s prior ventures in the public health arena have received the Best Practices Health and Fitness Award from the Texas Department of State Health Services and a Most Promising Initiative award from the Centers for Disease Control and Prevention and the Robert Wood Johnson Foundation.

Prior to founding IT’S TIME TEXAS, Baker completed a master’s in Health Education with a concentration in childhood obesity. His philosophy of empowering people to initiate pro-social change is reflected in the work of IT’S TIME TEXAS and supported by Baker’s interdisciplinary, doctoral research, which focused on the intersection of social movement studies, social marketing, and public health.

Amy McGeady, PhD, Chief Strategy Officer

Amy McGeady, PhD, Vice President, Mission AdvancementAmy is a strategic thinker who loves helping great organizations grow to their full potential. Before joining IT’S TIME TEXAS, she spent 15 years helping a diverse group of companies and organizations win billions of dollars in new and repeat business. She is a dynamic speaker who has delivered keynote addresses, lectures, and workshops for clients and organizations nationwide. Throughout her career, she has helped individuals, teams, and organizations work together to develop solutions to complex problems.

In her role at IT’S TIME TEXAS, Amy is helping the organization create, communicate, implement, and sustain strategic initiatives that advance our mission and help us grow and expand our reach. She keeps the team focused on measuring results and enhancing our efforts to improve the health and wellness of Texans throughout the state.

Amy earned her master’s and doctorate degrees from Purdue University and her bachelor’s degree from the University of Texas at Austin. She has served on several nonprofit boards of directors and currently serves on the board of Wonders & Worries. Amy and her family love to travel and experience different food, cultures and ways of life.

Our Staff 

Paige Goodnight

Paige Goodnight, Office Assistant

Salazar-Collier, MPH CHES

Cindy Lynn Salazar-Collier, MPH CHES, Rio Grande Valley Regional Manager

Sara Jefferson

Sara Jefferson, School Programs Manager

Melanie Rose GomezMelanie Rose Gomez

Melanie Rose Gomez, Youth Programs Supervisor

Kristen Nussa, MPH

Kristen Nussa, MPH, Director of Mission

Coco Plunkett

Coco Plunkett, Director of Events and Initiatives

Kinsey Gray

Kinsey Gray, MPH, Choose Healthier Program Manager

John Waterman

John Waterman, Director of Technology Resources

Shelby McGhee

Shelby McGhee, MPH, Grants and Evaluation Coordinator

Tracy Walker

Tracy Walker, Senior Director, Marketing and Development

Hilary Kotrla

Hilary Kotrla, Youth Programs Manager

Ashley HearnAshley Hearn

Ashley Hearn, MSW, MPH, Build Healthier Program Coordinator

Gloria Pena

Gloria Pena, Office Manager

Natalie Richardson

Natalie Richardson, Lead Coach

Ben Clutter

Ben Clutter, Director of Employer Relations

Justin ReedJustin Reed

Justin Reed, MPH, Stronger Austin Program Supervisor

Vanessa CastroVanessa Castro

Vanessa Castro, Stronger Austin Program Manager

Hector Gonzalez

Hector Gonzalez, Living Healthier Coach

Allison StinnettAllison Stinnett

Allison Stinnett, Outreach Coordinator

Board Members

Chris Perkins

Partner, Holtzman Partners

Mike Fitzpatrick

Business Consultant
IT’S TIME TEXAS Board Treasurer

Cathleen C. Slack

IT’S TIME TEXAS Board Secretary

Bill Baker

Healthcare Consultant
IT’S TIME TEXAS Board Member

Carrie Isaac

Health and Wellness Professional
IT’S TIME TEXAS Board Member

Jaclyn Beerens

Program Manager, Sense Corp
IT’S TIME TEXAS Board Member

Julie Bedingfield

H-E-B, Public Affairs Health & Wellness Manager
IT’S TIME TEXAS Board Member

Brooks Ballard

Director of Communications at CATCH Global Foundation
IT’S TIME TEXAS Board Member

Shara McClure

DSVP, Healthcare Delivery, Blue Cross and Blue Shield of Texas
IT’S TIME TEXAS Board Member

Manuel M. Vela

Valley Baptist Health System, Chief Executive Officer
IT’S TIME TEXAS Board Member

Texas State, Fashion Merchandising

Fun Fact: I love thrifting, playing sports, and listening to music.


UT Health Science Center School of Public Health – MPH in Healthcare Management

Fun Fact: I’ve backpacked around 9 countries in the last 6 months!

IT’S TIME to get excited about our health!


University of Texas at Austin, Marketing

Fun Fact: I’m super super into personality tests and could tell you your MBTI (Myer Brigs Type Indicator) through our conservation!

IT’S TIME to create some changes!

University of New England, Masters of Public Health

Fun Fact: I like nature, I grew up dedicating my time to nature conservation and I also love working with vulnerable populations to improve their health and quality of life.

IT’S TIME for Texans to set health goals!

The University of Alabama, Double Major in Public Relations and Marketing

Fun Fact: I lived in Florence, Italy from 3rd through 7th grade

IT’S TIME to get healthy!

Texas State University-San Marcos, Public Relations

Fun Fact: I’m a competitive weightlifter for Austin Weightlifting.

IT’S TIME to take health back, Texas!

Texas State, Public Relations and Media Studies

Fun Fact: I love hiking & anything outdoors! I’ve also been a freelancing photographer for 5 years!

IT’S TIME to practice what we preach!

UT School of Public Health, MPH in Health Promotion and Behavioral Sciences

Fun Fact: I am the biggest “dog mom” to my dog Franklin

IT’S TIME to make health accessible to all

Emory University, Health Policy and Health Services Research

Fun Fact: I am passionate about standing desks!

IT’S TIME to make a difference!



“IT’S TIME TEXAS, and specifically their Community Challenge, provides a platform for San Antonio to step up and display its winning spirit and commitment to health.”

Julian Castro,

United States Secretary of Housing and Urban Development and former Mayor of San Antonio, TX


Individuals Activated
Communities Enlisted
Schools & Organizations Engaged
Statewide Partners United


BlueCross BlueShield of Texas