ABOUT OUR ORGANIZATION

IT’S TIME TEXAS is a non-profit organization composed of innovators, opinion leaders, and an army of motivated Texans.
Together, we’re building a healthier state.


ABOUT OUR ORGANIZATION

IT’S TIME TEXAS is a non-profit organization composed of innovators, opinion leaders, and an army of motivated Texans. Together, we’re building a healthier state.



The Crisis


Unhealthy has become the new normal in America. In the last 30 years, the number of overweight/obese kids in the U.S. has tripled, and one-third of all American kids born in the year 2000 are projected to develop type 2 diabetes in their lifetime. Even more alarming, this generation of U.S. children represents the first in more than 100 years to likely have a lower life-expectancy than their parents. Sadly, American adults are faring no better. More than two-thirds of all U.S. adults are overweight/obese, and if these trends continue, nearly 90% of all American adults will be overweight/obese by 2030 and the associated healthcare costs will exceed $1 trillion.


Our Cause


IT’S TIME TEXAS, a 501(c)(3) nonprofit, is a statewide organization focused on dramatically improving the landscape of health and wellness in Texas. Our free programs, tools, and services leverage innovative technology and harness the collective power of Texas’ leading agencies, institutions, organizations, and companies to empower Texans to lead healthier lives and build healthier communities. Simply put, we make healthy easier in the Lone Star State.

Our Leadership 

Baker Harrell, PhD, Founder & CEO 

Baker Harrell, PhD, Founder & CEOBaker’s background and expertise in new media, social movement theory, and health marketing drive the efforts of IT’S TIME TEXAS. In less than two years, IT’S TIME TEXAS has become the preeminent community health organization in the Lone Star State. This year, IT’S TIME TEXAS will impact the health of more than 5 million Texans in over 550 communities.

Baker’s prior ventures in the public health arena have received the Best Practices Health and Fitness Award from the Texas Department of State Health Services and a Most Promising Initiative award from the Centers for Disease Control and Prevention and the Robert Wood Johnson Foundation.

Prior to founding IT’S TIME TEXAS, Baker completed a master’s in Health Education with a concentration in childhood obesity. His philosophy of empowering people to initiate pro-social change is reflected in the work of IT’S TIME TEXAS and supported by Baker’s interdisciplinary, doctoral research, which focused on the intersection of social movement studies, social marketing, and public health.


Amy McGeady, PhD, Chief Strategy Officer

Amy McGeady, PhD, Vice President, Mission AdvancementAmy is a strategic thinker who loves helping great organizations grow to their full potential. Before joining IT’S TIME TEXAS, she spent 15 years helping a diverse group of companies and organizations win billions of dollars in new and repeat business. She is a dynamic speaker who has delivered keynote addresses, lectures, and workshops for clients and organizations nationwide. Throughout her career, she has helped individuals, teams, and organizations work together to develop solutions to complex problems.

In her role at IT’S TIME TEXAS, Amy is helping the organization create, communicate, implement, and sustain strategic initiatives that advance our mission and help us grow and expand our reach. She keeps the team focused on measuring results and enhancing our efforts to improve the health and wellness of Texans throughout the state.

Amy earned her master’s and doctorate degrees from Purdue University and her bachelor’s degree from the University of Texas at Austin. She has served on several nonprofit boards of directors and currently serves on the board of Wonders & Worries. Amy and her family love to travel and experience different food, cultures and ways of life.

Financials


“IT’S TIME TEXAS, and specifically their Community Challenge, provides a platform for San Antonio to step up and display its winning spirit and commitment to health.”


Julian Castro,

United States Secretary of Housing and Urban Development and former Mayor of San Antonio, TX


OUR IMPACT

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Individuals Activated
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Schools & Organizations Engaged
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Statewide Partners United

THANK YOU TO OUR ALLIES

BlueCross BlueShield of Texas
SNAP
HEB