The Crisis

Unhealthy has become the new normal in America. In the last 30 years, the number of overweight/obese kids in the U.S. has tripled, and one-third of all American kids born in the year 2000 are projected to develop type 2 diabetes in their lifetime. Even more alarming, this generation of U.S. children represents the first in more than 100 years to likely have a lower life-expectancy than their parents. Sadly, American adults are faring no better. More than two-thirds of all U.S. adults are overweight/obese, and if these trends continue, nearly 90% of all American adults will be overweight/obese by 2030 and the associated healthcare costs will exceed $1 trillion.

Our Cause

IT’S TIME TEXAS, a 501(c)(3) nonprofit, is a statewide organization focused on dramatically improving the landscape of health and wellness in Texas. Our free programs, tools, and services leverage innovative technology and harness the collective power of Texas’ leading agencies, institutions, organizations, and companies to empower Texans to lead healthier lives and build healthier communities. Simply put, we make healthy easier in the Lone Star State.

Our Leadership 

Baker Harrell, PhD, Founder & CEO 

Baker HarrellBaker’s background and expertise in new media, social movement theory, and health marketing drive the efforts of IT’S TIME TEXAS. In less than two years, IT’S TIME TEXAS has become the preeminent community health organization in the Lone Star State. This year, IT’S TIME TEXAS will impact the health of more than 5 million Texans in over 550 communities.

Baker’s prior ventures in the public health arena have received the Best Practices Health and Fitness Award from the Texas Department of State Health Services and a Most Promising Initiative award from the Centers for Disease Control and Prevention and the Robert Wood Johnson Foundation.

Prior to founding IT’S TIME TEXAS, Baker completed a master’s in Health Education with a concentration in childhood obesity. His philosophy of empowering people to initiate pro-social change is reflected in the work of IT’S TIME TEXAS and supported by Baker’s interdisciplinary, doctoral research, which focused on the intersection of social movement studies, social marketing, and public health.

Megan Carvajal, Vice President of Investor Relations

Megan Carvajal

In her 16 years as a non-profit professional, Megan Carvajal has developed an expert knowledge of nonprofit fund development and corporate philanthropy.  She has raised millions of dollars, spoken on the national level about corporate relations and nonprofit partnerships, and demonstrated leadership at organizations in Austin, TX including United Way for Greater Austin, Any Baby Can, and SafePlace. Prior to her non-profit career, Megan spent four years at a large cooperative marketing firm, managing third-party advertising programs for major corporations including IBM, Sealy/Serta, and Nokia.

In her role at IT’S TIME TEXAS, Megan will focus her energy on building corporate, foundation, and individual investment opportunities to diversify funding and support the ITT mission.  As a professional, she brings her expertise and enthusiasm to this organization in order to effect change in the next generations of Texas.  As a parent, she knows that nothing could be more important.  Megan is a vegetarian, an experienced home chef, and has recently begun boxing for fitness.  She also believes in good wine and cheese.

Amy McGeady, PhD, Vice President, Mission Advancement

Amy McGeadyAmy is a strategic thinker who loves helping great organizations grow to their full potential. Before joining IT’S TIME TEXAS, she spent 15 years helping a diverse group of companies and organizations win billions of dollars in new and repeat business. She is a dynamic speaker who has delivered keynote addresses, lectures, and workshops for clients and organizations nationwide. Throughout her career, she has helped individuals, teams, and organizations work together to develop solutions to complex problems.

In her role at IT’S TIME TEXAS, Amy is helping the organization create, communicate, implement, and sustain strategic initiatives that advance our mission and help us grow and expand our reach. She keeps the team focused on measuring results and enhancing our efforts to improve the health and wellness of Texans throughout the state.

Amy earned her master’s and doctorate degrees from Purdue University and her bachelor’s degree from the University of Texas at Austin. She has served on several nonprofit boards of directors and currently serves on the board of Wonders & Worries. Amy and her family love to travel and experience different food, cultures and ways of life.

Our Staff 

Board Members

Chris Perkins

Partner, Holtzman Partners

Mike Fitzpatrick

Business Consultant
IT’S TIME TEXAS Board Treasurer

Cathleen C. Slack

IT’S TIME TEXAS Board Secretary

Bill Baker

Healthcare Consultant
IT’S TIME TEXAS Board Member

Carrie Isaac

Health and Wellness Professional
IT’S TIME TEXAS Board Member

Jaclyn Beerens

Program Manager, Sense Corp
IT’S TIME TEXAS Board Member

Julie Bedingfield

H-E-B, Public Affairs Health & Wellness Manager
IT’S TIME TEXAS Board Member

Brooks Ballard

Senior Communications Specialist, Michael & Susan Dell Center for Healthy Living at The UT School of Public Health, Austin Regional Campus
IT’S TIME TEXAS Board Member

Michelle Riddell

Vice President, Strategic Communications and Community Investment at Blue Cross Blue Shield of Texas
IT’S TIME TEXAS Board Member

Our Interns 



2014 Audit Report – click to download

2013 Audit Report – click to download

2013 Form 990 – click to download

2012 Form 990 – click to download

“IT’S TIME TEXAS, and specifically their Community Challenge, provides a platform for San Antonio to step up and display its winning spirit and commitment to health.”

Julian Castro,

United States Secretary of Housing and Urban Development and former Mayor of San Antonio, TX


Individuals Activated
Communities Enlisted
Schools & Organizations Engaged
Statewide Partners United


BlueCross BlueShield of Texas