IT’S TIME TEXAS is a non-profit organization composed of innovators, opinion leaders, and an army of motivated Texans.
Together, we’re building a healthier state.


IT’S TIME TEXAS is a non-profit organization composed of innovators, opinion leaders, and an army of motivated Texans. Together, we’re building a healthier state.

The Crisis

Unhealthy has become the new normal in America. In the last 30 years, the number of overweight/obese kids in the U.S. has tripled, and one-third of all American kids born in the year 2000 are projected to develop type 2 diabetes in their lifetime. Even more alarming, this generation of U.S. children represents the first in more than 100 years to likely have a lower life-expectancy than their parents. Sadly, American adults are faring no better. More than two-thirds of all U.S. adults are overweight/obese, and if these trends continue, nearly 90% of all American adults will be overweight/obese by 2030 and the associated healthcare costs will exceed $1 trillion.

Our Cause

IT’S TIME TEXAS, a 501(c)(3) nonprofit, is a statewide organization focused on dramatically improving the landscape of health and wellness in Texas. Our free programs, tools, and services leverage innovative technology and harness the collective power of Texas’ leading agencies, institutions, organizations, and companies to empower Texans to lead healthier lives and build healthier communities. Simply put, we make healthy easier in the Lone Star State.

Our Leadership 

Baker Harrell, PhD, Founder & CEO 

Baker Harrell, PhD, Founder & CEOBaker’s background and expertise in new media, social movement theory, and health marketing drive the efforts of IT’S TIME TEXAS. In less than two years, IT’S TIME TEXAS has become the preeminent community health organization in the Lone Star State. This year, IT’S TIME TEXAS will impact the health of more than 5 million Texans in over 550 communities.

Baker’s prior ventures in the public health arena have received the Best Practices Health and Fitness Award from the Texas Department of State Health Services and a Most Promising Initiative award from the Centers for Disease Control and Prevention and the Robert Wood Johnson Foundation.

Prior to founding IT’S TIME TEXAS, Baker completed a master’s in Health Education with a concentration in childhood obesity. His philosophy of empowering people to initiate pro-social change is reflected in the work of IT’S TIME TEXAS and supported by Baker’s interdisciplinary, doctoral research, which focused on the intersection of social movement studies, social marketing, and public health.

Amy McGeady, PhD, Chief Strategy Officer

Amy McGeady, PhD, Vice President, Mission AdvancementAmy is a strategic thinker who loves helping great organizations grow to their full potential. Before joining IT’S TIME TEXAS, she spent 15 years helping a diverse group of companies and organizations win billions of dollars in new and repeat business. She is a dynamic speaker who has delivered keynote addresses, lectures, and workshops for clients and organizations nationwide. Throughout her career, she has helped individuals, teams, and organizations work together to develop solutions to complex problems.

In her role at IT’S TIME TEXAS, Amy is helping the organization create, communicate, implement, and sustain strategic initiatives that advance our mission and help us grow and expand our reach. She keeps the team focused on measuring results and enhancing our efforts to improve the health and wellness of Texans throughout the state.

Amy earned her master’s and doctorate degrees from Purdue University and her bachelor’s degree from the University of Texas at Austin. She has served on several nonprofit boards of directors and currently serves on the board of Wonders & Worries. Amy and her family love to travel and experience different food, cultures and ways of life.

Our Staff 

Paige Kroll

Paige Kroll, Marketing Specialist

Sara Dube

Sara Dube, MPH, CHES, Living Healthier Program Coordinator

Sara Jefferson

Sara Jefferson, School Programs Manager

Caroline Hilbert, MD, MPH

Caroline Hilbert, MD, MPH, Director of Living Healthier

Kristen Nussa, MPH

Kristen Nussa, MPH, Director of Mission

Coco Plunkett

Coco Plunkett, Director of Events and Initiatives

Kinsey Gray

Kinsey Gray, MPH, Choose Healthier Program Manager

John Waterman

John Waterman, Director of Technology Resources

Elizabeth Nevarez

Elizabeth Nevarez, Bookeeper

Tracy Walker

Tracy Walker, Senior Director, Marketing and Development

Hilary Kotrla

Hilary Kotrla, After School Program Coordinator

Beth Michel

Beth Michel, Development Manager

Gloria Pena

Gloria Pena, Office Manager

Natalie Richardson

Natalie Richardson, Lead Coach

Ben Clutter

Ben Clutter, Director of Employer Relations

Cassie CaravelloCassie Caravello

Cassie Caravello, MPH, Living Healthier Program Manager

Carley McCaw

Carley McCaw, Events and Volunteer Coordinator

Hector Gonzalez

Hector Gonzalez, Living Healthier Coach

Allison StinnettAllison Stinnett

Allison Stinnett, Outreach Coordinator

Salazar-Collier, MPH CHES

Cindy Lynn Salazar-Collier, MPH CHES, Rio Grand Valley Regional Manager

David GalvinLatrice Sales

Latrice Sales, MS, CSCS, Director of School Health & Youth Programming

David GalvinDavid Galvin

David Galvin, Teach Healthier After School Supervisor

Melanie Rose GomezMelanie Rose Gomez

Melanie Rose Gomez, Teach Healthier After School Supervisor

Ashley HearnAshley Hearn

Ashley Hearn, MSW, MPH, Build Healthier Program Coordinator

Vanessa CastroVanessa Castro

Vanessa Castro, Stronger Austin Program Manager

Board Members

Chris Perkins

Partner, Holtzman Partners

Mike Fitzpatrick

Business Consultant
IT’S TIME TEXAS Board Treasurer

Cathleen C. Slack

IT’S TIME TEXAS Board Secretary

Bill Baker

Healthcare Consultant
IT’S TIME TEXAS Board Member

Carrie Isaac

Health and Wellness Professional
IT’S TIME TEXAS Board Member

Jaclyn Beerens

Program Manager, Sense Corp
IT’S TIME TEXAS Board Member

Julie Bedingfield

H-E-B, Public Affairs Health & Wellness Manager
IT’S TIME TEXAS Board Member

Brooks Ballard

Director of Communications at CATCH Global Foundation
IT’S TIME TEXAS Board Member

Shara McClure

DSVP, Healthcare Delivery, Blue Cross and Blue Shield of Texas
IT’S TIME TEXAS Board Member

Manuel M. Vela

Valley Baptist Health System, Chief Executive Officer
IT’S TIME TEXAS Board Member

Our Interns 

Texas State University, Exercise Sports Science
Fun Fact: A goal of mine is to explore every national park…so far I have been to 7 of 59!
IT’S TIME to celebrate good times…come on!
The University of Texas at Austin, McCombs School of Business, Marketing
Fun Fact: I grew up in New Jersey, aka the land of suburbia.
IT’S TIME to Get Funky! (props to anyone who recognizes what song this is from)

The University of Texas at Austin, Neuroscience
Fun Fact: I am a third degree black belt and instructor.
IT’S TIME to look, think and feel positive/healthy.
The University of Idaho, International Studies with a concentration in Global Development
Fun Fact: I’m from Colorado and love hiking and french bulldogs! (oh wait that’s three, I just feel like they all go hand in hand haha!)
IT’S TIME to be bold!
Arizona State University, Health and Wellness
Fun Fact: I’m a Former Diamondback Rallyback
IT’S TIME to think positively, exercise daily, eat healthy, work hard, and worry less!
The University of Texas at Austin, Moody College of Communication and Advertising
Fun Fact: I broke my leg jumping on a trampoline.
IT’S TIME to get this show on the road!
The University of Texas at Austin, Grad Student in Learning Technologies
Fun Fact: I’ve lived on all three coasts – West Coast, East Coast, the third coast 😉
IT’S TIME to make healthy the new cool.
Texas State University, Health and Wellness Promotion and a Minor in Exercise and Sports Science
Fun Fact: My birthmark is in my right eye.
IT’S TIME to soak up as much knowledge as possible during my time as an intern!
Concordia University, Communications with a Public Relations focus
Fun Fact: I was voted “most likely to become famous” by my high school graduating class.
IT’S TIME TO become a B O S S in the communications world (drops mic)
The University of Texas at Austin, Advertising
Fun Fact: I spent the summer backpacking around Europe.
IT’S TIME to put your health as a top priority.
Texas State University, Health and Fitness Management
Fun Fact: I played college baseball and still kind of wish I was playing.
IT’S TIME to make a change!
The University of Texas, Public Health
Fun Fact:I will be studying abroad in Dublin this spring!
IT’S TIME to make healthy living easy for Texans!
The University of Texas at Austin, Economics
Fun Fact: I visited Colorado to see the mountains.
IT’S TIME for us to enjoy the life in a healthy way.
The University of Texas at Austin, Sport Management
Fun Fact: I LOVE dogs, especially Pitbulls and German Shepherds!
IT’S TIME for all communities to come together and work towards a healthier Texas!
The University of Texas at Austin, Public Health
Fun Fact: I am a dessert enthusiast and enjoy trying different dessert places.
IT’S TIME for a change!


“IT’S TIME TEXAS, and specifically their Community Challenge, provides a platform for San Antonio to step up and display its winning spirit and commitment to health.”

Julian Castro,

United States Secretary of Housing and Urban Development and former Mayor of San Antonio, TX


Individuals Activated
Communities Enlisted
Schools & Organizations Engaged
Statewide Partners United


BlueCross BlueShield of Texas