It's Time Texas Community Challenge REGISTER NOW Registration now open! Compete in the state's largest health competition. January 3 - February 27, 2022 Giving Austin Labor Support
+ Urban Roots Su Clinica Nutrition and Services for Seniors Iconium Missionary Baptist Church SonShine Center Burleson Health Resource Center Good Neighbor Settlement House Learn More 2021 Collaborative Innovations for community Health Congratulations to our 2021 Grantees!
Living Healthier Farmer's Market Video Tutorial Series - Background Image When people struggle to follow through on healthcare advice, it’s not because they don’t want to be healthy. Explore the evidence behind our free, confidential health coaching program for Texans. Read More Living Healthier Logo Bridging Gaps in Patient Care The evidence behind a free health coaching program empowering Texans to better manage their health. TH - 2020 100+ kid-friendly activity brain breaks Learn More

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IT’S TIME TEXAS empowers Texans to lead healthier lives and build healthier communities.

IT’S TIME TEXAS empowers Texans to lead healthier lives and build healthier communities.

Learn More!

Unhealthy has become the new normal. Chronic diseases associated with unhealthy lifestyles and communities have reached epidemic proportions in the U.S., and the related costs threaten to bankrupt our country and way of life.

IT’S TIME to make healthy easier.

Join Us! 


We’ve created a variety of tools, resources, initiatives, and events to help you and your friends, family, and community live healthier. From the state’s premier healthy communities conference and a one-of-its-kind statewide health competition, to free mobile apps and personalized health planning, we’ve got you covered!

Community Challenge

This 8-week competition unites and mobilizes schools, businesses, organizations, community members, and mayors toward the common goal of transforming your community’s health. The 2021 challenge will begin January 4th and run through February 28th.

Choose Healthier

Our free Choose Healthier Mobile App, created in collaboration with Dell Children’s Medical Center of Central Texas, is the easiest way to both share and promote healthy activities and events near you! Download the app for your phone or tablet today!

Building a Culture of Health in Texas

The White Paper

Massive shifts in consumption and activity patterns over the past three decades have led to increased rates of obesity and related chronic diseases. We’re proud to share the first-of-its-kind white paper that explores the current culture of health and its impact on us all. Learn more.


What are you doing to improve your health or the health of your family, workplace, or larger community? We want to share your story with the rest of Texas and connect you with resources that can make your work even more powerful! Learn more!


Equity in Action: Utilizing a Diversified & Inclusive Framework for Systemic Change

  In the wake of the COVID pandemic, health equity has been pushed to the forefront. People living in low-income communities were hit hard by the successive waves of COVID, catastrophic natural disasters, and the trauma of isolation. The impact of the last two years will be generational unless we work more intentionally on meeting the unique needs of each … Read More

Tarrant County Birth Equity Collaborative

The Tarrant County Birth Equity Collaborative (BEC), co-lead by Health Equity Alliance of Tarrant County (HEAL) and Tarrant County Public Health (TCPH), was formed to reduce racial inequities in maternal and infant health by identifying, planning, and implementing upstream and downstream strategies. BEC is one of CityMatCH’s BEST Cities initiatives, and consists of a diverse group of community members, parents, … Read More

It’s Time Texas Discusses Health Equity in Six Words

Hi, my name is Joycelyn Jurado and I am the Director of School Programs at It’s Time Texas. According to the World Health Organization (WHO), the terms “health equity” and “health inequities” are defined as: Equity is the absence of avoidable or remediable differences among groups of people, whether those groups are defined socially, economically, demographically, or geographically. Health inequities … Read More

The Happy Kitchen/La Cocina Alegre RGV: Savory Layered Dip

The Brownsville Wellness Coalition hosts a program titled “The Happy Kitchen” or “La Cocina Alegre” where community members can learn the importance and benefits of eating healthy foods, with hands-on experience cooking nutritious, low-cost meals with locally sourced ingredients. The interactive, six week series of classes emphasizes the selection and preparation of fresh, seasonal foods that are nutritious, economical, and … Read More


Individuals Activated
Communities Enlisted
Schools & Organizations Engaged
Statewide Partners United


We use social media to share resources, tools, and information to help you, your family, and your friends live healthy lives. It’s also a great way to join and connect with a growing network of Texans committed to making living healthy easier in our great state!